The Butterfly Effect and how Mike Florio Changed the NFL
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by Bill Chuang, Head Columnist, 8/2/07


The Butterfly Effect refers to a phenomenon in which a small change somewhere can effect a much larger change elsewhere.  It’s also the title of a fairly decent Ashton Kutcher movie.  Is that an oxymoron?   The classic example is that a butterfly flapping its wings can cause tiny changes in the atmosphere that ultimately cause a tornado.   This is essentially what happened to Michael Vick last week.

If you’re a major sports fan, you’re probably already aware of a website called profootballtalk.com.  Run by a lawyer/football fan named Mike Florio, its main draw is a feature called the Rumor Mill.  In it, Florio presents links to other NFL articles via snide, usually humorous, sometimes offensive comments. 


With inside information from his cadre of informants, he also presents rumors and innuendos which, more often than not, turn out to be true. Since these are rumors, he can scoop the major sporting news sources by eliminating the time needed to verify them.  As an example, this website was the first to report about the halftime blowup between Marvin Lewis and Chad Johnson during the 2006 AFC wildcard game between the Bengals and Steelers.  Lewis and the Bengals initially denied this occurrence, but later admitted that it was true.  This website was also the one of the first to report about the dogfighting allegedly happening on Michael Vick’s property.  This started off as a small backpage type story, not worthy of mention by the mainstream networks and websites.  Perhaps due to the lack of any real football news after the draft, or perhaps because Florio felt actual indignation by the nature of this story, he doggedly stayed on this story, even after most had forgotten about it.  He challenged the local prosecutor to bring charges, and questioned his inaction.  Being a lawyer, he explained to us the legal ramifications and complications of this case.  He even set up a separate link within his site devoted soley to this case.  Through it all, I personally had lost interest.  I didn’t think Michael Vick would ever face any serious consequences.  These feelings were validated several weeks ago when Len Pasquarelli from ESPN announced that it was highly unlikely that Vick would ever be indicted for his alleged involvement in dogfighting.  Even after the federal authorities took charge of the case, this remained a minor story but began to gain some traction with mention on the major networks and mainstream sites.  It was also an occasional topic of conversation on the NFL network and Sirius NFL radio.

This all changed last week when Michael Vick was indicted on federal dogfighting charges.  Suddenly, everyone, including the non sporting news sights were talking about this case.  There was continuous speculation about what the Falcons and the NFL would do.  The answers finally came when Bobby Petrino announced that Joey Harrington would be the Falcons’ starting quarterback this season.  The NFL also told Vick to stay away from Falcon’s camp.  Further punishment from the NFL and the Falcons is likely to follow.  There is speculation that Vick may already have played his final game for the Falcons and even in the NFL.

Though his performance may not warrant it, Vick is probably one of the top five personalities in the league along with Peyton Manning, Tom Brady, TO and LT.  In my opinion, the fact that Michael Vick observed, bet on, or maybe even played an active role in dog fighting pales in magnitude to Barry Bonds’ or Mark McGwire’s use of steroids or to referee Tim Donaghy’s gambling on NBA games that he himself officiated.  After all, Vick’s crime does not affect the integrity of the game.  This is a new era in the NFL, though.  Roger Goodell, through his actions, has stated clearly that he will not tolerate any behavior out of the bounds of normal, decent society, and this falls into that category.  His punishment from the league will likely be harsh.  Bobby Petrino essentially had no choice but to name Harrington as his starter.  To bring Vick to camp would have invited a media circus, and Vick may have had to be in court to defend himself making him unavailable for parts of the season.  Arthur Blank, owner of the Falcons as well as founder of Home Depot, may be painted into a corner by this situation.  PETA, which has already picketed the NFL offices, may call for a boycott of Home Depot if he allows Vick to continue with the Falcons.

That this could happen to one of the major stars in the NFL is downright shocking.    Pacman Jones and Chris Henry, who were both also suspended for multiple infractions, are relative small fries compared to Michael Vick.  The Titans and Bengals will have minor effect in the win/loss without these players.  Michael Vick was essentially the team in Atlanta.  No matter what we may think of Michael Vick’s performances, the entire Atlanta offense was built around Vick.   His loss will immediate, and adversely impact the Falcons.  The specter of Michael Vick’s fate will strip away the armor of invincibility that today’s pro athletes feel.  If it could happen to Vick, it could happen to them too.  We may finally see an end to the posse’s and accompanying thuggery which have come to symbolize players in the NFL and NBA.

Inadvertantly or by design, Florio, through his crusade against Vick and his alleged dogfighting, raised the public awareness of this crime which eventually led to the federal indictments.  The NFL will never be the same.